The Audrey

via Mark England’s 4.2.12 newsletter

The word “because” is one of the most powerful words in the English language. That’s because it gives reason for action and cultivates energy and emotion in people.  Human Beings are hardwired to want to know why so it makes sense to “Supply The Why” when necessary.  In Robert Caldinis’ now famous book Persuasion: The Psychology of Influence they reference a particular study that illustrates the power of because. 

At the copy machine in corporate office environments they had individuals move to the front of the line and say, “Excuse me … can I get in front of you and make some copies please?”  Across the board 60 percent the people they asked said yes.  When they added a “because” to their request something very interesting happened.   When they told the person why they needed to make some copies their success rate went up to a consistent 94%.  Funnily enough it was basically irrelevant what their reasons were.  They went so far as to say, “Can I get in front of you to make some copies because I need to make some copies” and they still got a 93% yes rate.  That is so wild.  So even with stating the absolute obviousness of why they want to cut in line their success rate went up (and stayed up) by 30%.  Start using more “because” when you talk to people and watch what happens.

Stick a “Because” on the End of Your Affirmations

The word because has the same action inducing / energizing effects when we us it on ourselves.  By telling yourself ‘why’ you deserve to be in a great relationship you’ll enhance your feelings around that statement.

Here are five good example of adding a “because” on the end of an affirmation:

1. My body is healthy and strong.

vs.

My body is healthy and strong because I take really good care of it.

2. I deserve to be in a good relationship

Vs

I deserve to be in a good relationship because I bring a lot to the table and I am fun loving and warm.

3. I have the most amazing friends

vs.

I have the most amazing friends because I care deeply about them and I am a good listener.

4.  Money flows easily to me

vs.

Money Flows easily to me because I apply myself to my work everyday.

5.  I can be in a healthy balanced relationship now.

vs.

I can be in a healthy balanced relationship now because I am more emotionally balanced and I know when I am projecting.

A lot of “it” is in the feeling.